MRM WORLDWIDE (Princeton Office) view another client

Birthday Card
Concepted and designed an cross-medium (print, digital and social media) birthday card for employee birthdays.

How it works:

step one: On the 15th of every month, every employee will receive an email notifyiing them of the upcoming birthdays of the month in the office. When they click on the link provided, they will be able to electronically wish each employee a happy birthday with a personalized message.

step two: The birthday employee will receive a printed card in the mail. The card will direct them to a website.

step three: The website will prompt the birthday employee to enter a birthday wish.

step four: Like the mailed-card, the candle will blow out when the employee enters their wish. They will then be asked if they want to share their wish on facebook or twitter.

step five: One the employee shares their wish (or chooses not to share their wish), the bottom of the website will populate with the birthday wishes from his/her co-workers.

note: Regardless of if the employee chooses to share or not share their birthday wish, it will be anonymously pulled into the @iwishbirthdays twitter feed - an on-going, always updating stream of what people wish for on their birthdays.